Dementia Friends

So far, 2,019 Lincolnshire Co-op colleagues have trained to become Dementia Friends through the Alzheimer's Society initiative. That's 85 per cent of all colleagues in business areas across the Society. During Dementia Action Week, we're raising awareness of the scheme, which has helped our team learn more about the condition so they can offer support to their communities.

Too many people affected by dementia feel that society fails to understand the condition they live with. Dementia Friends help by raising awareness and understanding, so that people living with dementia can continue to live in the way they want.

Dementia Friends help people living with dementia by taking actions - both big and small.

These actions don’t have to be time-consuming. From visiting someone you know with dementia to being more patient in a shop queue, every action counts! Dementia Friends can also get involved with things like volunteering, campaigning or fundraising.

Dementia Friends working for Lincolnshire Co-op can be identified by their forget-me-not pin badge (pictured).

Click here to find out more about becoming a Dementia Friend.